Monthly Archives: June 2014

Amidst Confusion, the Times Finds a Way to Scoop

The Times did an interesting piece on their CMS, Scoop, yesterday.

It’s platform-agnostic. To me this is absolutely critical when you are providing content to a desktop-ish Web version, along with other apps and who knows what else in the future. There should be a simple way to provide a complete version of a piece and shave off those bits that are not needed for other uses. Seems like they’re getting there.

It also allows inline changes and comments, Word-style. This is one area where I think Word almost serves some credit for providing what its users want, as does the Times (here’s hoping it is not as crash as Word when it deals with a lot of edits.

http://open.blogs.nytimes.com/2014/06/17/scoop-a-glimpse-into-the-nytimes-cms/

Old cross-post: Jonah Peretti & Buzzfeed

Selling you to you, by Buzzfeed’s Jonah Peretti
Jonah Peretti, founder of Buzzfeed, essentially provided the blueprint for that site in a paper he wrote in 1996, essentially saying that the site that builds an identity for a user that happens to be a near exact reflection of that user stands to make a bunch of money.

Buzzfeed creates a very, very large number of entertaining, image-filled, reflections of a very large number of demographics: “hijabis,” “naturally skinny people,” “people who grew up in the Texas heat,” (these gathered from a view at around now).

So, by providing a huge library of relatable things, it gets clicks. Brands, products, whatever you’re selling, can of course do the same thing.

This little nugget has set off a lot of reaction, especially among users who have been interested in the virtual world and who have seen its evolution in progress.

A by no means comprehensive catalog:

Critical Theory on the Buzzfeed Guy
Metafilter on Peretti
TechCrunch: Survival of the Youest
Vox on Peretti