http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/ Jeff Durland's views on certain matters, not excluding editorial communications, Web usability, writing, food, and wine. Mon, 06 Feb 2012 13:22:34 +0000 http://wordpress.org/?v=2.0.6 http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-29 Tue, 08 Aug 2006 22:03:34 +0000 http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-29 <p>Dave, I checked out the site again and the privacy policy allows Time Warner (the parent of New Line) to use the information to market to you. Which is lame. But, given how well they are playing to a lot of Internet-savvy people, I think they know they would face a big Internet backlash if they were to misuse the information.</p> Dave, I checked out the site again and the privacy policy allows Time Warner (the parent of New Line) to use the information to market to you. Which is lame. But, given how well they are playing to a lot of Internet-savvy people, I think they know they would face a big Internet backlash if they were to misuse the information.

]]> http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-28 Tue, 08 Aug 2006 11:28:23 +0000 http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-28 <p>It's really well executed. Two of my favorites touches: (1)It masks the caller id as the sender's, and (2)Sam-ell's editorial comments as you fill out the form -- "looks like you've got snakes on your internet". One question though -- is this regulated? Are they allowed to use the phone numbers you give them for marketing purposes later?</p> It’s really well executed. Two of my favorites touches: (1)It masks the caller id as the sender’s, and (2)Sam-ell’s editorial comments as you fill out the form — “looks like you’ve got snakes on your internet”. One question though — is this regulated? Are they allowed to use the phone numbers you give them for marketing purposes later?

]]> http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-26 Mon, 07 Aug 2006 23:00:03 +0000 http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-26 <p>Matt, Googling does not reveal an agency per se, but there is a lot of information about the site floating around out there. The application that creates the voice message was created by <a href="http://varitalk.com/" rel="nofollow">Varitalk</a>, which was apparently contacted directly by New Line. <a href="http://weblog.infoworld.com/techwatch/archives/007330.html">This article</a> has more about the ad; the writer was just as impressed as I was.</p> Matt, Googling does not reveal an agency per se, but there is a lot of information about the site floating around out there. The application that creates the voice message was created by Varitalk, which was apparently contacted directly by New Line. This article has more about the ad; the writer was just as impressed as I was.

]]> http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-25 Mon, 07 Aug 2006 14:02:25 +0000 http://sophistry.org/2006/08/06/excellent-marketing-on-a-plane/#comment-25 <p>I think it's a brilliant idea. Which house has the SoaP campaign? It seems very kb and under the radar. I received a call from Sam just this weekend. I suppose if I were 16, I would have Jackson calling me all day long.</p> I think it’s a brilliant idea. Which house has the SoaP campaign? It seems very kb and under the radar. I received a call from Sam just this weekend. I suppose if I were 16, I would have Jackson calling me all day long.

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