This last evening I was in the neighborhood, and decided to take a look at ABC Carpet and Home. For those of you who don’t know this store, it offers fabulous, and fabulously expensive, furniture and various sundries from designers all over the world. It’s a huge place, taking up something close to a city block and several floors.
I was just looking at some towels. You see, they were running a small summer sale, and I am in the market for some towels, and I really like those waffle-weave-type ones they have there. They remind me of Italy.
Anyway, it turns out that it’s really hard to find a price tag on towels at ABC. They range from not-cheap to insanely expensive, and you have to ask someone for the price on some if not all towels, and also ask if something is on sale or not.
Is it the “if you have to ask” thing? Are the intentionally being intimidating? What about the designers where there is a clear price list listed right there? Why is that only available with the less expensive ones? Is there some aura they are going for, of mystery?
Because it just made me tired. I didn’t want any towels after that experience. Why stores obscure prices escapes me. It’s easier for everyone if the store just trusts that the customer can make his or her own decision. It doesn’t have to be a blaring sign, just a place you can look to find out how much something costs. This allows someone to say, “well, that’s very nice but I can’t afford it” or “$900 for a towel? I can’t afford not to get it!” as they please.
Make things a little easier for people and you might be surprised at how much they appreciate it, and you.